Keywords density should range between 1-2%, for the main keywords of the page (for each 100 words, use the main keyword one or two times), each secondary keyword should be used less than the main keyword of the page. Do not include the Meta title and description when calculating keyword density (only main text of the page and its headers [H1+H2]).
Use of Synonyms
The use of synonyms or words from the same “topic” is important. For example: If you write about jewelry it is a good idea to mention rings, pendants, necklace, earrings, fine jewelry, designer jewelry, etc.
Language and Style
Remember that not all your readers are native English speakers. Keep sentences short and use clear and simple words. Style of text may vary and it is advisable to use different “voices” when you compose different texts.
n a recent article, A Freelance Writer’s Basic Guide to SEO, we had several requests asking how SEO knowledge can be used in practice, when writing articles. Naturally, we are only too happy to oblige.
The methods I am going to talk about in this article have not been learnt in online courses, nor have they been taken from theory manuals you can download for a price on the Internet. Everything I am going to discuss has been gained from hard experience, both as a writer (over 10 years), and as an I.T. consultant (University degree and 18 years in the business).