On page optimization is one of the important aspects of search engine optimization services. Most search engine optimization companies would offer you onpage optimization service to make your website more visible in the search engines. Only experts who know how to do on page optimization can help you optimize your website for better results.
However, based on the backend system you are using the onpage optimization service provider has to modify their techniques. The way a simple HTML/CSS based website is optimized is significantly different from that of a WordPress based website.
WordPress is a widely used open source content management system. It is easy to optimize WordPress based websites if you know how to do on page optimization for a WordPress website. Here is a list of things that you need to check when you plan to offer on page SEO service for WordPress.
Use SEO-friendly WordPress Theme:
WordPress comes with some built-in basic themes. A theme is something like the template of a website but it can only be used with WordPress. There are many free and paid themes suitable for various types of websites.
If you are going to use a readymade WordPress theme or a customized theme, make sure it is search engine friendly so that search engine crawlers can index all the pages of the website properly; there must be a proper navigation, sitemap and hierarchical structure as well.
Check Permalink Setting for Right URL Structure:
The permalink setting allows you to set the structure of the pages and posts. Instead of having dynamic id based URL, you can have the page or post title intact in the URL. And by editing the slug, you can change the URL to make it more search engine friendly.
Using keywords in URL is a strong parameter of on page SEO. With the permalink option you can insert relevant keywords to the page or post URL in WordPress and have a strong online presence.
With plugins you can make a WordPress website more functional and user friendly. There are hundreds of free and paid plugins available for WordPress. You can look for some plugins that can help you do the on page SEO for the website. All in One SEO pack is one of the popular SEO plugins that allows you to add search engine friendly Title, Meta Description and Keywords to each post, page and the home page of your WordPress website. There can be other such plugins too.
Server and code optimization:
To enhance user experience Google and other search engines have started counting page speed as one of the parameters when it comes to rank the pages. If a website is taking too long to load, it is actually reducing its chance to be listed on top.
Server optimization and code optimization help you to increase page speed. Moreover, in case you are having multiple websites, by using SEO hosting plans you can have unique C Class IP for all your websites and make them more worthy.
Content is king if it is presented in the right manner; the format of page content matters a lot. You have to use H1, H2 and H3 tags and embed keywords in it to improve the on page SEO factors of the website. By using short and simple sentences and by keeping the sentences and the paragraphs small you can make it more user-friendly and hence search engine friendly.