Sunday 30 October 2011

Google Starts Rolling Out Speed ​​Service Page


We are here today to present an effort to make Google the whole Web faster than ever. By "web faster," which means "fast web page loading," and as we know, the speed of the site is an important factor in Google's ranking algorithm search engine beginning in early April 2010.

Google released a small tool called Page Speed ​​as an add-on for Firebug Firefox extension, which assesses the performance of web pages and provides suggestions for improvement. When the speed of the site has introduced a ranking factor, would not have a lot of weight, but now Google is driving at a speed a major factor in the ranking of research and as we all know how much of our business depends on the location of research to draw traffic to our website.

Average load time of the site

Search Enabler initial launch they been involved in the site for faster loading time for benchmarking is an important factor in SEO Site Analysis

The release of Service Rate

Late July, Google announced the release of the API page speed online and started to deploy a limited number of trials for use. Our request to use hand speed services was approved yesterday.

What is the service Page Speed?

This is a network of Google, which automatically speeds up the loading time of web page optimization. What makes it really is, when you select the service by logging and show your site's DNS entry on Google, search the contents of the server, re-write your web resources based on best practices in terms of performance Web serving time These pages are optimized for end users around the world through their Google servers. Thus, users will see no difference to websites operated not only to improve load times.

What is for you the site owner?

Now you do not have to worry about various optimization techniques such as Web pages, image compression, caching, zipping, combining the CSS or any other well-known practice, quick service Google Page for you, and that is what you will be asked to pay.

Through the creation of a service Page Speed

It took about 30 minutes for the installation of a service for the website Page Speed ​​Search Enabler. The group is guided through a wizard step four speed console page. You must serve the domain of a URL reference to the URL of a domain, perform the check of the property and update the DNS settings for your domain route the request through the website of the speed of service.

To check the spread of DNS address whatsmydns

The improved speed of service

After configuration, Google will search the contents of the referring domain, rewrite to improve performance and begin to serve the demand of its service area. The performance test to serve WebPageTest.org domain, load times are improved by 70% and the page load time 60% recurrence.

The console dash speed makes a request for HTML; follow the average download time for HTML errors and all the time line.

Page Speed ​​Service in action

We still have to see how the speed of the page is reported in Google Webmaster or no impact on the outcome of the investigation and the percentage of dropouts.

Google currently offers a service speed of page free and can start charging at the end of the trial.

If you want to try, a request for access

Thursday 20 October 2011

Build websites to engage users


For every 20 internet users we have 1 website and millions of new websites are getting added every year. (Ref article World Wide Web Growth).

Every one is getting online

It seems many of the local business have bought into the idea of getting online and having some form of internet presence, but how many of those sites really get traffic? Websites without user traffic are like shops without customers. Many a times website URL’s just remain as part of business card and even website owners don’t visit them, resulting in websites being infected by malwares, spam comments, duplicate content and frequent downtimes without any routine maintenance. It also impacts search rankings.
Are we going to have internet with millions of ghost websites (With no user ever visiting). Lets build business websites to create awareness, drive leads and convert into prospective customers, It will not only keep users engaged but also help you in building site reputation in turn making your business prosper.

Drive traffic to sites and engage users

Internet can be used effectively by all kind of business to reach mass audience. There are variety of means using which business owners can reach target audience be it local or global. With little effort (few hours a week), businesses can drive leads to their site, spreading awareness of their business, building brands, converting leads to sales and making it viral using social media. If sites are well made it can have cascading effect and can help business get global or lead in local markets.

Some of the effective means of creating website awareness and driving leads

  1. Videos/Slides
  2. Videos and slides are one of the best ways in engaging users to business sites. Businesses can make simple videos / presentations of their products/services and share in Youtube, Hulu, SlideShare etc. This sites have large amount of visitors and searches, it will help in driving traffic to your website.
  3. Email
  4. Email registrations can be added to website, it helps in collecting leads. Existing and new visitors can be informed regularly, on launch of new products/services, enhancements and discounts.
  5. Display Ads
  6. Many ad agencies provide online display ads in terms of banners, scrolls and links. Online ad service of Google, Bing, Yahoo can be used, which has got large reach across the web. Customizing ad campaigns to reach target user is necessary to get desired results.
  7. Business Listings
  8. There are several paid and unpaid listings for businesses. They help in driving traffic to business sites, Yahoo, Business.com, DMOZ being few famous directories. In order to get into local search, business can also register to Google business listings.
  9. Social Media
  10. Today every online user has some kind of social media presence, either they would be using Twitter, MySpace, Facebook or LinkedIn. Its a good opportunity for businesses to get interactive with their existing and potential users using social media. Fanpage can be added in Facebook, latest updates can be spread using Tweets. Depending on business/service, social media can be selected and used effectively.
  11. Search Engine Optimization
  12. All above activity also helps in improving search engine ranking for website. Search engines are one of the major medium for users to find relevant content. If websites can rank high in search engine for target keyword, they can get large number of high quality traffic for long term. There are many tools and services available using which websites can be optimized to improve search engine ranking. Search market is dominated by very few players, Google dominates 2/3rd of search engine market, Bing/Yahoo combine with around 25% and remaining by AOL, Ask and local search engines like Baidu in China, Yandex in Russia.

Measure your website Traffic

Once steps are taken to drive traffic to website and engaging users, its time to measure traffic pattern, conversions and other KPI’s. There are several analytic tools, both free as well as commercial like Omniture, Google Analytics, Web Trends, which provide different dimensions to analyze website traffic statistics.
QuickoLabs has launched SearchEnabler, which is an integrated SEO platform with a single view of SEO campaigns, right from planning, execution to measurement of results.
Its time for small businesses to utilize different internet trends effectively to improve their online presence and use tools for measuring their success.

Bookmarking Heaven: Top 10 Bookmarking websites for SEO


Social bookmarking is a method to discover, store and organize bookmarks of online resources. Social bookmarking is a boon for news websites, blogs and others, as it provides tremendous backlink support (boost for SEO) to your content and eventually drives traffic to your website.
Constantly evolving search engine algorithms have started to value visitors’ metadata information as part of their search signals, and they use social networking sites, social bookmarking sites, user browsing patterns etc, to collect metadata and optimize their search results (Ref . Social Media impact on SEO). Social bookmarking has also evolved to include more user interactive features like comments, ratings, topics, improving user engagement and weightage in search results
We have listed top 10 social bookmarking websites to improve your SEO and for channeling in considerable amount of traffic. Alexa, Compete and Quantcast ranking is added to give quick comparative numbers across social bookmarking sites (Lower the rank, more popular is the website).
 Twitter social bookmarking for SEO

1. Twitter


Alexa Rank – 9
Compete Rank – 25
Quantcast Rank -5

Twitter is not a purely bookmarking website, but hey! It is mainly being used to share links and that’s where you get traffic. Right? Twitter is an online social networking and micro-blogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as “tweets.” The good thing is, we can use it for bookmarking too. Twitter later on added features to tweet with pictures and shortened links. Re-tweets increase the value of your links and you can always reply to your followers which should increase the brand following and brand awareness. We have discussed in detail on how to use Twitter for SEO

2. TweetMeme


Tweetmeme social bookmarking for SEO
Alexa Rank – 48
Compete Rank – 5790
Quantcast Rank – 3843

TweetMeme aggregates and channels all the popular links on Twitter into categories and subcategories which is then easier for their users to follow any topic filtering out all the noise. Users can discover, comment, share and promote on stories.

3. Reddit


Reddit social bookmarking for SEO
Alexa Rank – 128
Compete Rank – 948
Quantcast Rank – 68

Reddit is a social news website,where users have the option to submit links to content on the Internet or submit “self” posts that contain original, user-submitted text. Other users may then vote the posted links “up” or “down” which is very much similar to Digg. The most successful links gaining prominence will reach the front page and vice versa. In addition, users can comment on the posted links and reply to other commentators which is akin to social networking through online community. Users can save the bookmarks they like and re-share them with their friends through various ways.

4. StumbleUpon


StumbleUpon social bookmarking for SEO
Alexa Rank – 105
Compete Rank – NA
Quantcast Rank – 90

StumbleUpon is a discovery engine (a form of web search engine) that finds and recommends web content randomly to its users who literally ”stumbles upon’ web content. StumbleUpon allow’s user to discover and rate web pages, photos, and videos that are personalized to their tastes and interests which a user is prompted for. It even sends subscription mails to users so that they don’t get completely unnoticed.
Digg social bookmarking for SEO

5. Digg


Alexa Rank – 155
Compete Rank – 504
Quantcast Rank – 129

Digg is a social news website which lets people vote stories up or down, called digging and burying, respectively. Additional features include story submission and voting systems. The more the link is dug (digging), the more the value increases.

6. Delicious


Delicious social bookmarking for SEO
Alexa Rank – 298
Compete Rank – NA
Quantcast Rank – 7359

Delicious is known for storing, sharing, and discovering bookmarks. By the end of 2008, the service claimed more than 5.3 million users and 180 million unique bookmarked URLs. Best bookmarks in a list are bubbled up and these bookmarks are divided into 3 categories; Fresh Bookmarks, Hotlists and Tags. User can add tags related to his interest, which are used to fetch relevant tagged bookmarks. It even organizes and merges your similar bookmarks in broad categories, users can even share those bookmarks with their friends. Users don’t need to visit Delicious as there are add-ons and extensions available for every known browser.

7. Technorati


Technorati social bookmarking for SEO
Alexa Rank – 958
Compete Rank – 4330
Quantcast Rank – NA

Technorati is an Internet search engine for technical blogs and multimedia content such as videos. The name Technorati is a blend of the words technology and literati, which invokes the notion of technological intelligence or intellectualism. The user interface of this site is very appealing especially when compared to other bookmarking sites, where bookmarks and recommendations are divided into various categories. They even list top rising and falling blogs, top tags, articles and videos for the day.
Diigo social bookmarking for SEO

8. Diigo


Alexa Rank – 1336
Compete Rank – 7418
Quantcast Rank – 32,271

Diigo is a content sharing and bookmarking tool. It can also clip things from the Web and share them with others. You can cache entire Web pages similar to ReadItLater for offline viewing and even make annotations on the content. Users can re-share those annotated content with people even when that web resource isn’t available online. Collective discussion and studies is possible by making groups. The service lists the most popular saved items on a leaderboard, which can be a great way to find new and interesting web content. There are extensions available for major web browsers and apps for smartphones & tablets.

9. Slashdot


Slashdot social bookmarking for SEO
Alexa Rank – 1363
Compete Rank – 1,221,753
Quantcast Rank – NA

Users of Slashdot can read and submit links/bookmarks which quickly convert into stories as users discuss through threaded comments. Those discussions are moderated by a user-based moderation system. Users can rate the comments +1 or -1 as they can either be declared as normal, offtopic, insightful, redundant, interesting, or troll (among others). The stories are even tagged from which the top 3 tags are visible to the users.

10. Newsvine


Newsvine social bookmarking for SEO
Alexa Rank – 2374
Compete Rank – 994
Quantcast Rank – 454

Drawing content from its users and other established media organizations, Newsvine takes the form of a social news website where the latest in news is being talked about. Users are in control here as the news gets to stay there or gets removed on the basis of what users find important.

Social Networking Sites to consider for bookmarking:


Google Plus social bookmarking for SEO

Google+


Alexa Rank – 1
Compete Rank – 1
Quantcast Rank – 1

Explodingly popular, a social networking website created by mixing and matching various products from ‘The Web Giant’ – Google, this is a great place to increase traffic by means of streams, sparks and wall posts. We have dealt in detail onGoogle plus social network features and usage.
Facebook social bookmarking for SEO

Facebook


Alexa Rank – 2
Compete Rank – 2
Quantcast Rank – 2

Currently, the largest place and biggest way to share web content, Facebook is all over the web. The ‘Share’ and ‘Like’ things were one of the first things to give content a social angle which search engines worship nowadays. There’s no need to tell you more about Facebook, anyway to get more details on facebook tips to boost your SEO.

Facebook SEO Tips


With more than 700 million users, Facebook has become second most visited website in the world and first in terms of time spent on a website. Yes, people spend more time on Facebook than Google.
Facebook can not only be a good place to increase your social presence and add to referral traffic but also, it can help in improving customer engagement by establishing community around your brand.
In continuing with our series to get quick SEO tips (ref Twitter SEO Tips, LinkedIn profile tips and Web Design SEO Tips), we have got few simple Facebook SEO tips which can help you to improve social presence and take your business one step ahead of your competitor’s.
Facebook Business Page

Quick Setup Tips

1. Create a facebook page

Facebook profiles are meant for people only, pages are meant for businesses. If you don’t have facebook page for your business, first step is to create a facebook page.

2. Provide page name

Facebook page name are not allowed to change, so ensure usage of either brand name or most important business keyword first time itself. Similar to domain names, page names will be an important factor in facebook search.

3. Provide business info

Ensure usage of relevant keywords and describe your business in brief in facebook page info tab. In page info, you can add additional links to your blog, twitter account, LinkedIn profile or any other landing page of your website.

4. Claim page URL

After you acquire minimum required fans (25) for your page, claim the user-name with your brand or target keyword to get rid of ugly page URL. SearchEnabler URL : http://www.facebook.com/SearchEnabler/
Social media buttons in webpage

5. Use facebook buttons and widgets

Facebook provides like, share buttons and social plugins. Use them on your website and recommend your visitors to follow.
Use likes and share buttons on your blogs / articles and encourage visitors to like/share your articles. You never know, it might become viral not only getting you 100s or 1000s of visitors but also many high quality backlinks.

6. Setup facebook comments

Facebook also provide comments widget for websites. Visitors can comment to your articles using their facebook profile. Usage of comment widget, not only helps in getting more visitors via comment listing in visitors wall but also helps in controlling spam. Google bots are not able to crawl facebook comments, so if you are relying on comments to boost some SEO, here you will have to compromise.
Facebook comments reduces SEO

Quick Facebook Page Usage Tips

1. Make it interactive

Create polls, discussions which are appealing to your users. Need not be always about your product or services, can be about domain, industry which you are part of or catering too. Compelling and interactive content will ensure user’s participate and share it further on their walls.
Usage of Facebook Polls for engagement

2. Use link sharing and notes

Other than wall posts, sharing links and notes can be useful. These contents often gets listed in search results. After all who knows what people might stumble upon!

3. Privacy settings to ‘Everyone’

Don’t forget to select the ‘Everyone’ in Privacy Settings > Search so that even the distant networks around you will be able to see your content.
Sharing with everyone - privacy settings

4. Keyword usage

Include your keywords in headings for the wall posts, keywords in title will have similar impact to titles in any blog or webpage.

5. Regular updates

Keep your Facebook Page updated with news, posts, notes in a timely manner. Regular updates will ensure your fans coming back and even make them visit your website landing page resulting in improved conversions.
Facebook news feed regular updates

6. Re-use of old content

Is your page new to Facebook? No worries, you can always feature old contents from your websites every now and then, but only those which makes sense to your fans; as in do not update old news but you can update articles.

7. Break the monotony

Every user likes to consume varied content, only posting links or notes will make them bored. Try posting interesting videos, cartoons, ask questions, they will be happy to consume and refer more friends.
Facebook Questions improves engagement

8. Getting on top of wall

Remember, by mere ‘like’- ing your page does not mean that he/she is subscribed to your ‘News Feed’ on their walls. The more the interaction (Comments, Like, Tag, etc.) your fans have with your content, the more the chances of getting entry in to their news feed everyday. Try to get 5 or more likes / comments to get better ranked in news feeds.
Sharing post with social media buttons

And More…

You can improve your landing page, add custom applications and many more tabs with usage of FBML. Try to play around with your facebook page and see the growth of user engagement.
Do send your facebook seo tips, which has worked for you and can be useful to our reader’s.

Google starts rolling out Page Speed Service


Today we are here to introduce you with Google’s effort to make the whole web faster than ever. By saying “Faster Web” we mean “fast loading web pages” and as we know, site speed is an important ranking factor in Google’s search engine algorithm starting early April, 2010.
Google also released a small tool called Page Speed as an add-on to Firefox Firebug extension that evaluates the performance of web pages and gives suggestions for improvement. When Site speed was introduced as a ranking factor, it didn’t carry much weight, but now Google is pushing speed as an important factor in search ranking’s and as we know how much our business depends on the search ranking to draw traffic for our website.
Average Site Loading Time


SearchEnabler from the initial launch itself had included site speed loading time with comparative analysis as one important factor in SEO Site Analysis

Release of Page Speed Service

End of July, Google announced release of Page Speed Online API and started rolling out in limited numbers for trial usage. Our request to use page speed service was approved yesterday.

So what is this Page Speed Service?

It is an online service by Google that automatically speeds up loading time of your web pages by optimizing them. What it actually does is, when you opt for this service by signing up and pointing your site’s DNS entry to Google, it fetches content from your servers, rewrites all you web resources by applying best practices of web performance and then serves these optimized pages to end users across the globe through Google’s own servers. End users will see no difference in accessing those web pages except improved load times.

What’s in it for you site owners?

Now you don’t have to worry about various optimizing techniques for your web pages such as compressing images, caching, zipping, concatenating CSS or any other best known practices, Google’s Page Speed Service will do it for you and that’s what you will be asked to pay for.

Setting Up Page Speed Service

It took around 30 mins to setup Page Speed Service for SearchEnabler website. Configuration is through guided 4 step wizard in Page Speed Console. You need to provide serving domain URL, reference domain URL, perform ownership verification and update DNS settings to route your domain request through page speed service.
To check DNS propogation try out whatsmydns
Improvement with Page Speed Service
After configuration, Google will fetch content from reference domain, rewrite to improve performance and start serving request for your serving domain. On performing test for serving domain at WebPageTest.org, we found Page Load Time improved by 70% and Repeat View Page Load Time by 60%.
Page Speed Console provides dashboard to monitor HTML request, Average HTML Page Load Time and Errors across time line.
Page Speed Service in Action
We need to further observe, how site speed is reported in Google Webmaster, impact if any on search ranking’s and bounce rate.
Google is currently offering Page Speed Service free of charge and may start charging on completion of trial.
If you would like to try out, apply for access

Onpage SEO Analysis – Feature updates


Initial feedback from beta user’s of SearchEnabler SEO platform indicated complexity in plan phase configuration. We worked towards reducing manual configuration by automating couple of steps. It also helped in reducing user wait time due to crawl in progress, now user can directly start onpage seo analysis and optimization even before the website crawl is initiated.

Website and Campaigns

Plan and Optimize phase are divided into two logical groupings i.e Website and Campaigns. Campaigns are now made optional, user can come back to setup campaigns after site analysis or directly create campaigns from onpage analysis.

Quick OnPage SEO Analysis

Onpage SEO Analysis

In previous version, SEO campaign creation included manually adding webpage, associating keyword and identifying keyword competitor. SEO campaign creation was mandatory step before generating onpage seo report.
Now user need not wait for campaign creation neither crawl to complete, newly added Onpage analysis feature can be utilized to generate a quickonpage report.


Two steps to generate Onpage SEO analysis report.
1. Add webpage URL
2. Add target keyword
Competitors are identified from top ranking URL’s in Google and Bing.

Analysis against specific competitor: If user wants to compare with specific competitor, they can manually add keyword competitors before generating report.
Create SEO Campaigns: To avoid repeating above steps, configuration for important pages can be added as campaigns.
SEO campaigns in SearchEnabler is combination of URL, keyword and keyword competitor. Addition as SEO campaign will ensure regular tracking and reporting of optimization score, keyword rank and notification on regular basis to avoid any slip.


OnPage SEO report card summaryOnPage SEO score

    Onpage SEO report provides following key features
      a. Summary of all Onpage factor and comparison with competitors
      b. Overall Onpage score for webpage and competitors
      c. Detail Onpage factor analysis with snippets.
    All Onpage factors impacting keyword ranking are covered in analysis, Title, URL, Meta Description, Image, Header tags etc.

OAuth for Google Analytics

Manual addition of username, password for Google Analytics integration has been replaced with OAuth (Open Authorization). We won’t be storing any 3rd party username password details making it more trustworthy and secured for users.
OAuth is an authentication protocol that allows users to approve application to act on their behalf without sharing their password.

Saturday 15 October 2011

Today’s SEO and Online-Marketing News


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Goldman Sachs has invested in Facebook at a valuation of $50 billion . The social-media website itself purports to have 500 million “active users,”  so that means that every single person on the network has added $100 of value to the company. It is not a bad success for an idea that has spread virally with little advertising and self-promotion — but I wonder, has all of the advertising I have ever seen on the network over the past few years been worth $100 to social-media marketers on Facebook even though I have yet to click on any of the ads?
The continued private-investment also allows Facebook to remain wholly privately-owned  as well as independent of government regulation and public financial-reporting until — and if — the company ever has a public offering of stock. Essentially, that means the company can do practically whatever it wishes (within the confines of the law) — and I fear whether Facebook will still engage in questionable activities regarding user data . If consumers do not trust a media platform or publication, then it will be of little use to online marketers. It is one reason that Facebook has yet to be successful in Japan, where anonymity is prized , and perhaps another why the hype surrounding the social-media platform will fade .
LinkedIn Going Public?
LinkedIn, a site geared towards professionals rather than the general public, is reportedly going to offer stock later this year, according to the New York Times.
Good luck to them! Personally, I am spending more time on LinkedIn and less on Facebook. From a business standpoint, my social-media marketing on Facebook and Twitter is 90% automatic — in a non-spam way, of course — so I need to spend less time on each. (And I can also help your website to do the same.) So now, I find more value with my limited time by connecting with other SEO and online-marketing experts in the field. I can learn more tips, share advice, and gain more clients. I do not know if anyone else has had success in this capacity on Facebook, but LinkedIn seems to be far better.
And from a personal standpoint, I am growing increasingly tired of having to manage my Facebook account — I need to check notifications; respond to Facebook messages and e-mail messages; see how friends are tagging me in notes and photos; respond to event invitations; and so on. It grows tiresome, and Facebook increasingly seems to suck more and more my time into a black hole of uselessness from a personal standpoint (though SMM is still very useful to businesses).
If I want to interact with my real friends in real life, I’ll just call or e-mail them. As much as I love Internet marketing, I don’t want to spend every minute on the computer.
Anyone else feel the same way?

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