Thursday, 20 October 2011

Onpage SEO Analysis – Feature updates

Initial feedback from beta user’s of SearchEnabler SEO platform indicated complexity in plan phase configuration. We worked towards reducing manual configuration by automating couple of steps. It also helped in reducing user wait time due to crawl in progress, now user can directly start onpage seo analysis and optimization even before the website crawl is initiated.

Website and Campaigns

Plan and Optimize phase are divided into two logical groupings i.e Website and Campaigns. Campaigns are now made optional, user can come back to setup campaigns after site analysis or directly create campaigns from onpage analysis.

Quick OnPage SEO Analysis

Onpage SEO Analysis

In previous version, SEO campaign creation included manually adding webpage, associating keyword and identifying keyword competitor. SEO campaign creation was mandatory step before generating onpage seo report.
Now user need not wait for campaign creation neither crawl to complete, newly added Onpage analysis feature can be utilized to generate a quickonpage report.

Two steps to generate Onpage SEO analysis report.
1. Add webpage URL
2. Add target keyword
Competitors are identified from top ranking URL’s in Google and Bing.

Analysis against specific competitor: If user wants to compare with specific competitor, they can manually add keyword competitors before generating report.
Create SEO Campaigns: To avoid repeating above steps, configuration for important pages can be added as campaigns.
SEO campaigns in SearchEnabler is combination of URL, keyword and keyword competitor. Addition as SEO campaign will ensure regular tracking and reporting of optimization score, keyword rank and notification on regular basis to avoid any slip.

OnPage SEO report card summaryOnPage SEO score

    Onpage SEO report provides following key features
      a. Summary of all Onpage factor and comparison with competitors
      b. Overall Onpage score for webpage and competitors
      c. Detail Onpage factor analysis with snippets.
    All Onpage factors impacting keyword ranking are covered in analysis, Title, URL, Meta Description, Image, Header tags etc.

OAuth for Google Analytics

Manual addition of username, password for Google Analytics integration has been replaced with OAuth (Open Authorization). We won’t be storing any 3rd party username password details making it more trustworthy and secured for users.
OAuth is an authentication protocol that allows users to approve application to act on their behalf without sharing their password.