Continuing Google Update March 2013 EVERFLUX

Well the weather finally calmed down yesterday Monday March 25 2013, as high temperatures have been occurring since Friday March 22 2013. Usually when we see temperatures this high at Mozcast a Google update is occurring. However, as Matt Cutts and the Google web spam team mentioned, there will be no more confirmations of updates from Google. This does not mean we won’t be seeing them in action!

On Twitter yesterday on the Mozcast profile the question was asked is this a “Panda Everflux.” Well Google is constantly changing the algorithm so therefore it is always changing anyway. Now it just has more heat behind it and a much bigger punch to the websites that are hurt by this flux.

Recent Reports

On Monday at Seo Hop there was a post published to find out exactly what is going on. A large website in the UK had reached out and said their website lost rankings over the weekend.

Is It Connected?

I do think this is something new with the recent activity and is not connected to the Google Update Panda #25 on March 15 2013.There was no continuous activity from March 15th to now. There is continuous activity from March 22-25th. The longest span of time of high activity we have seen so far.

On the other hand Matt Cutts did mention that the Google Updates will now be rolling updates and would be continuous instead of manually being pushed out. Now we are seeing a new generation of Google updates after two years of manual updates.

Panfecta New Google Update Resource

A website will be published on April 8 2013, teaching how to fix Google penalties, stabilize search engines rankings, and increase traffic. Seo ‘s, internet marketers, and anyone who owns a website will benefit from this as every website needs to learn the future of SEO and how to future proof their website from more Google updates so their rankings and traffic do not decrease. Even websites that were hurt in the past will be able to fix their errors by watching hundreds of videos organized into courses teaching what needs to be done in order to please Google’s algorithm now and in the future. This website is Panfecta and will use the hashtag #GUO, which stands for Google Update Optimization.

Serpmetrics

Serpmetrics is also reporting higher activity than normal along the same dates that Mozcast has reported. In fact a 30% increase in search engine flux. This is no coincidence, we are seeing exactly what the Google web spam team said was going to happen.

seo-services-informations.blogspot.com

Serps.com’s recordings are off the charts, the highest we have ever seen. All the tools gauging the search engines are showing major activity these past few days. It is time to adapt and evolve entirely. This is the new normal!

Google Update March 2013 Panda Update & Penguin Update Coming Soon

On March 12, 2013 Matt Cutts head of web spam at Google, announced a panda update coming Friday March 15th or Monday March 18th in 2013. This will produce Google Panda Update #25. A suspected panda update may have occurred this past week as many webmasters were in webmaster world chatting about how many things have changed in the SERP’s.

Also announced is that the search quality team is currently working on a major Google Penguin Update coming very soon. This is regarded as a major update as many websites will be affected. This will produce the Penguin 4 update we have been waiting for.

March 11, 2013 Changes

Changes that occurred included sites like yellow pages ranking above original sites that have a link from the yellow pages website. I noticed this as well in some niches and sites like yelp and yellow pages ranking above sites that should be ranking above these somewhat “directory” websites. Doesn’t make much sense at all that Google would rank a “directory” type-site above results that deserve to be there. Especially because Google de-valued links from directories in the past.

Other changes include websites stealing images and ranking above websites that were the original creator of the image in Google image search. This should definitely not be happening and seems to be an error on Google’s part in their image search tools. Seems like they are still toying with this image search algorithm as many changes were recently made to the whole display of this portion of Google search.

One more noticeable occurrence during this time period is that webmasters noticed websites with stolen content ranking above originators of this content. Another big no no for Google as they defend that the originator will always be rewarded over the copier. Well this doesn’t seem to be the case and is very unfair, as originators should always be rewarded for their hard work in producing original content.

Link Networks Being Manually Targeted

Big announcement last week that Google is manually targeting link networks and really cracking down hard in 2013 on these types of sites. Many adverse affects will happen if your site is getting links from these link networks. Even if a site that links to you that is caught for having a link on these networks will affect your site as well. Be on the look out for link devaluation to your site and fix it accordingly with high quality links. Matt Cutts explain that these penalties are for clear cut cases and that webmaster guidelines are very straight forward in what is expected from a website.

Google Quality Raters

In other news Google has given insight to its quality rater system. This is where real live people grade websites in accordance with user experience. It is said to not have a direct affect on algorithms, but is used when pushing out Google updates to an extent after the web spam team reviews it.

Website Advertorial Penalization

Prior news releases mention that major sites have been penalized for using advertorials in their content. This goes to how you that the Google team is on top of all aspects of spam and to do things right as you may get caught.

Google Seo Video Tutorial Website Launching April 1, 2013

Speaking of doing things right. Seo Hop has decided to launch a Seo video tutorial website with hundreds of high definition videos teaching webmasters how to do things right in Google’s eyes. This will be the most valuable website for seo’s and internet marketers, or anyone hurt by Google updates panda & penguin. We will be announcing the release of this site very soon.

Google Panda Update & Penguin MK2

Internet content is becoming a trickier force to deal with. The number of websites, blogs, and links all over the web make it difficult to sift through and gain accurate information on the subjects you are after. Content generating companies should note that they can no longer get away with stuffing their informative articles with keywords related to the links they are spreading. Users have more access to information via data plans and interfaces found on smartphones and tablets, so readers and surfers will be more discerning on what they look for.

In the SMX West panel of “The Search Police: Matt & Duane’s Excellent Search Engine Adventure” the two speakers talk about how paid links, blog posts, and comments have become spam issues when it comes to the search results on Google. These usually drive away site visitors. To assure your site and links of long-term visits, prioritize the content. The articles you produce should be what your market is looking for and give them new information. Once you have accomplished this feature, then you can focus on the links’ social presence. A well-written article will be shared on networks such as Twitter and Facebook, leading its increased readers to your website, and eventually your product or service.

Google has also put effort into raising the standards of content with its Panda update. This update will avoid any more website spam from showing up in the search engine results. Also referred to as a “real time update”, Google Panda was launched during the second week of March. Apart from preventing links to spam, the update will decrease the rank of offensive websites, thus providing users with more useful and content-centric links. Website developers will have to step up their game in making sure that the link comes out in the highest rankings. There is that fear of having the website rank lower due to misinterpreted spam or a mix of content that relies on pad links and blog posts. But according to some reports, Panda update filters are not as reliable as they hope to be, so web developers and owners will also have to wait and see what this upgrade has to bring for their rankings and traffic.

Given this development, web content developers need to stress the importance of content in the rank, followed by social networks, and with SEO as the last priority in the lineup. SEO will largely be determined by the previous two features, with Google reporting that they will also employ more use of the social metrics.

The SMX West panel talk continues to stress that “long term, social identity” holds the biggest relevance and will continue to do so in the future. Stepping up your content’s game will be sustained through the work of your brand or product’s presence in social media. Google rank will also depend on how many links are seen via Twitter, Facebook, and other websites that rely on a large, connected network. Website managers and developers need to envision how their content will work under such a setting.